The COVID-19 Pandemic had a great impact on every household, nation and to individual. The biological warfare with microbes has been won by humanity somehow but it has succeeded in negatively impacting the behaviors of people; be it walking to a bookshop or seeing the world through a different lens with a book or reading. Many people have moved on to eBook readership due to the threat of COVID-19 and the lockdown.
Exposure, Reliability, and Functionality are the keys to being a successful seller in a multi-billion company of the world-Amazon, despite its low entrance barrier, Amazon expects a lot from its sellers in order to provide high-quality service to its customers.
India Data Entry Services has assisted countless companies worldwide with a variety of Amazon-related branding, marketing, advertising, and selling services. In this case, we helped a client increase their overall sales while staying within the limits of their budget and preserving a low ACoS (Advertising Cost of Sale).
The Client: The client is a UK-based seller, marketer, and supplier of commercial and consumer products on Amazon.
Understanding Project Requirements: When the client initially roached us, they were having problems with product exposure on the Amazon platform. The client has a prominent eCommerce business on the massive online marketplace, but they kept hitting roadblocks in their attempts to boost their annual sales on the platform.
Some of their main concerns were:
- Boosting the click-through rate
- Improving the SERP position for their best-selling goods
- Increasing total sales
- Keeping the Advertising Cost of Sale (ACoS) under control
Regardless of the aeons of opportunities that Amazon give to increase your sales and visibility, with little ad expenditure, it is always challenging. Also, the seller needs to strengthen its SEO tactics and content game on the platform to increase the visibility of its product listings in Amazon's search results.
The Challenges: The India Data Entry Services team performed a thorough audit of the client's eCommerce business. This check-up aided us in obtaining a comprehensive picture of the client's ad expenditure, sales, and influence on the whole market chain. The research also found flaws that needed to be addressed quickly otherwise it could have made irreversible damage.
The areas where India Data Entry Services team identified as suitable for improvement are-
- Seller's Account optimization
- Planned advertisement
- SEO optimization (secondary level keywords)
- FBA management
- Targeted campaign construction
Our Solution Proposal: Beginning with listing optimization, our team assigned product data input, copywriting, product description writing, graphic designer and image editing experts to the respective project.
Our image designers and editors for Amazon Enhanced Brand Content provided visually rich images and engrossing banners as per the guidelines of the marketplace. To improve the listing's SEO compatibility, a backend search phrase research activity was initiated.
We designed a Storefront page to encourage more brand-specific search queries in order to boost brand proposition. Then we began designing and optimizing marketing and advertisement campaigns to ensure better targeting and encourage more clicks from a broader audience.
Our team also increased product listing interaction of the seller by including Enhanced Brand Content and inserting relevant keywords to fit a larger range of inquiries of their customers, including long-tail search phrases. Our online advertising efforts and client-focused use of Amazon's Business Solutions enabled us to reach an ACoS of less than 15, supporting revenue and advertisement campaign efficacy.
Results After Operation: The global team of India Data Entry Services not only drove astonishing results within a few days but also repaired the loopholes in the Amazon account dealing for smooth future operations.
- 69% boosted visibility across most Amazon listings
- Increase in sales
- Increased order volume
- Better conversion rates
- Reduced requirement of discounts on products
- Higher click-through rates
Case Study
Testimonials
What Our Happy Clients say
My image editing project is continuously going on a good way from the time when India-Data-Entry-Services did a great job with my images. The results are truly effective and have certainly fulfilled my highest expectations. Well done.
Only India-Data-Entry-Services is a single company that make a quick response to our requests and appreciate your willingness to learn our processes and standards. Almost more than 2 year, we are engaged with IDES and from the first few days we have been receiving the fabulous response on our website. It is the result of the great performance of IDES’s hired Full Time Equivalent (FTE) professionals.
My first experience with India-Data-Entry-Services with outsource data entry was a successful process that I really wants to plan to repeat many times in the future. IDES produced alleviated any concerns I had about whether a company half-way around the globe could meet my data entry needs.
India-Data-Entry-Services is a good company with whom you can do business without any fear of to be cheated. It has a professional team with excellent talent to detail and responsiveness to our web research requirements. Someone who wants a perfect company for an inexpensive quality web research work, I’ll highly recommend IDES.
India-Data-Entry-Services has a satisfactory service of SEO marketing. Your team is really did a great work on getting us ranked #1 in a very competitive market. Due to the responsible job of yours, our sales almost improved since we started working with you. Thank you very much for your excellent performance.
I want to say thanks for the catalog designs, you provide. I m really fond of your designs talents and marketing ideas. Thanks for your good job and assistance.
India-Data-Entry-Services did the website maintenance for our website and it has result that our website is updated within 24 hours. The excellent team of India-Data-Entry-Services provides the facility for our website of hiding product when it is out of stock, update product when it becomes in stock, online product data entry on ecommerce platform. That’s why I highly recommend IDES for their excellent services.
India-Data-Entry-Services is the only company which works both promptly and professionally. We highly appreciate her great job of our image scanning, OCR and proof-reading work and I would have not any doubt or be the hesitation to definitely use her services in future for our other projects.
Thanks will not enough to justify the work completed by you for our website. I m convince my other friends to use your perfect and professional service as you guys really doing a great job!
Thanks for your best product entry services and obviously the excellent work on my Magento Store. I am happy and completely satisfied with the increased sale and the way of your company’s work!!! All products looks fantastic and well formatted, I will definitely, no doubt, increase my team size at India-Data-Entry-Services.
Latest blog
eCommerce is the digital evolution of brick-and-mortar businesses. While many still chose the traditional path of selling or service providing methods, there are 90% of the lot shifted to eCommerce platforms. eCommerce is a rapidly growing industry that has become an essential component of many businesses due to the promising results and conversion rates but also because of the ease of operation. However, managing an eCommerce business can be challenging and time-consuming, particularly for small and medium-sized enterprises.
PrestaShop is an ideal way to sell digital things online because it has a user-friendly interface, a wide range of features, and configurable templates to let you establish an online store that is tailored to your specific requirements. The platform offers merchants a full array of tools to help them sell digital items more effectively and develop their companies online, including product administration, payment and shipping choices, marketing and SEO tools, and analytics and reporting. And this is why people around the world are also uploading their products on PrestaShop to reach their very specific audience.
